Digital Marketing Automations:

Marketing automation refers to software that performs daily business operations without human intervention. Marketing automation workflows include email marketing, behavioral tracking, pre-ordering, and personalized advertising.

It is a technology that automatically manages routine marketing processes and helps marketing people in an automated way.

How does marketing automation work?

Marketing automation uses software to optimize marketing. Businesses can retool traditional activities like email marketing, social media, and even social media to not only increase profits but also provide customers with a more personalized experience. The technology behind job automation enables these tasks to be completed faster and easier.

Types of Marketing Automation Software

  1. Customer relationship management (CRM) which automates the sales process and manages customer, order and product information.
  2. Sales force automation manages the sales process, manages data and provides analysis.
  3. Email Marketing, help with all email marketing. This includes setting up multiple reports to track progress as well as production files.
  4. Social media that can perform many functions of the advertising business, including advertising content, planning, tracking and analysis.
  5. Workflow automation eliminates the human factor in business life.
  6. Lead Management automatically generate, score and consume sales or marketing leads.
  7. Analysis that shows data in a single view and identifies patterns in business and customer data.
  8. Price often helps set a competitive price in the e-commerce environment. Like A/B testing or needs estimation.
  9. Digital Advertising and Promotions that optimize and automate most future ad creation processes and campaign strategies.
  10. Customer Loyalty is a tool that performs important functions for promotion and loyalty management.

    There are many different types of solutions. Some vendors offer content solutions that need to be integrated into other solutions. Some offer an all-in-one solution that includes most, if not all, of the tools listed above.

Benefits of Business Automation

Here are some important benefits of business automation.

1. Higher conversion

When marketing campaigns are managed with marketing automation, clean customer data makes it easier to identify and target the right people. Your chances of closing the sale increase when an offer is made for immediate contact.

2. Reduce time and resources wasted on ineffective marketing

Time and Profit The data collected by a CRM system gives you a better understanding of what’s good and what’s bad. This means business people can stop planning whenever they want. They can use this information to decide whether to invest more in marketing campaigns, especially those that may not produce the returns they need.

3. Keep everything organized

Business automation makes everything work better. Prepares contracts, organizes projects, creates effective programs and brings together internal teams to achieve goals.

4. Increase employee productivity

Thanks to business automation solutions, your employees don’t waste time on manual, repetitive tasks. They can focus on many topics. Marketing automation makes their job easier, more efficient and more interesting.

5. Stimulate and improve revenue growth

With all the features of the best marketing automation software, it’s easy to increase revenue and increase your profits.

You can direct your potential customers to purchase by sending the right message through the right channel at the right time.

Improve your ability to evaluate each stage of the purchasing cycle.

We managed to identify the best business plans and strategies to market.

Analytics allows you to predict your business’s revenue and sales.

6. Increase customer retention

Once you get the customers, it’s not over. Dealing with customers is as necessary as a buyer. Marketing automation supports loyalty programs. Provides sales and marketing opportunities and other initiatives that build strong and lasting customer relationships.

Top 10 Free Tools for Digital Marketing Automation:

1. New Marketers:

Free marketing automation solutions from the industry’s leading software. Part of the Fresh Works product family, the platform offers a variety of tools to help businesses streamline and accelerate their business processes. It comes with end-to-end marketing features such as email design, event tracking, custom ads, and marketing integration.

What’s included in the free plan?

Contact and Account Management
Email Marketing Campaigns
Website Tracking and Embedded Chat
Communication Lifecycle Stages
24 ×5 Support

2. HubSpot Marketing Hub:

is a giant in the marketing automation world, and for good reason. This all-in-one platform is packed with features designed to enhance your marketing efforts and generate leads like rewards. From content management and social media to email automation and lead management, HubSpot seems to do it all.

What’s included in the free plan?

Multilingual versions of your site can have a maximum of 3 languages, excluding the landing page.
Standard network analysis report.
Ad retargeting for all ad types for up to two audiences.
Monitor and follow up to ten edits.
Simple SEO tips.
Send up to 2,000 emails per month.

3.Ortto:

As a business automation platform, Ortto comes with many business development tools. Thanks to the software, users can create detailed customer profiles, manage customer potential and also create customer profiles. The platform also tracks impact metrics and provides feedback on campaign performance.

What does the free plan include?

2,000 People
Segmentation
Campaign Tracking
Audience Analysis
Control Panel Builder
Report Builder
GSuite Integration
Knowledge Base
API

4.Omnisend:

And on our list for comprehensive omni-channel marketing capabilities. To help businesses improve their marketing efforts, this solution combines different pipelines and functions into a single platform. With Omnisend, you can manage email, newsletters, social media, and other business activities easily and efficiently.

What does the free plan include?

Professional email templates
Pop-ups and sign-up forms
Customer support via email
Pre-built automation and workflows

5. EngageBay:

is another popular site that offers users a variety of free plans to help them automate and manage core business processes such as email marketing, sales, and live chat. This allows users to manage different areas of their business, including lead generation and contact management, in one beautiful and easy-to-use platform.

What’s included in the free plan?

1,000people
1,000e-mails per month
Contact Management
Ticket Management
Potential Customer Catcher
Forms
Facebook Ads
Social Media
500 MB File Storage
E-mail and Chat Support


6. Zoho Campaigns:


Zoho Campaign is an email marketing solution designed for small and medium-sized businesses and comes with free plans designed to handle any marketing-related job, including email and mail management. It works in the right place to deliver the right information at the right time. The system helps users engage in activities on social media such as LinkedIn, Twitter and Facebook to attract customers. This tool works well on all marketing campaigns so you can focus on your message and your target audience.

What’s included in the free plan?

12,000emailspermonth for up to 2,000 subscribers.
Up to 12,000 emails per month.


7. MailChimp:

Popular email service MailChimp is designed for organizations of all sizes and types. It can handle multiple emails and sports analytics and tools that allow users to engage with current and potential customers, convert leads, and market their products/services.

What’s included in the free plan?

A/BTesting

Email Projector

Facebook Advertising Campaign

Google Remarketing Advertising

InstagramAdvertisingCampaign

Location

Product Recommendations

Mobile App

Marketing Campaign URL

Social Group Sharing
Knowledge Base

8.Drip:

Drip is a visual email marketing design and automation platform that can help companies customize and update email. It supports a variety of email campaigns for businesses, groups, and even individuals. This allows users to send emails and messages to customers. With this tool, in addition to third-party integration, you can also integrate with existing systems via APIs. This increases the potential of the program, allowing businesses to gain better insights.

What’s included in the free plan?

Up to 100 recipients

Sending unlimited emails

9.SendinBlue Email:

It is a GDPR-based digital marketing automation solution for home businesses and can help businesses improve customer relationships using email marketing, email marketing campaigns, and newsletters. Its main features include marketing automation, leading marketing tools, contact management and advertising. Using this software, businesses can create and manage marketing plans in one place.

What’s included in the free plan?

Email Marketing Campaign Management

Email Designer

Access to Email Template Library

SMS Marketing Management
Email Personalization options for SMS

Chat feature

Customer segmentation

Customized forms

Sales CRM

Marketing e-mail -mails and newsletters
Workflow Editor

High-Level Template Language

Page Tracking

Instant reporting options

API
Unlimited contacts and extensive storage

Automatic support for up to 2000 contacts

10.DailyStory:

Business DailyStory, especially An automation software designed for small businesses allows them to identify and attract the best customers. It gives users a clear picture of their target audience and helps them find the right way to engage. This solution covers the entire customer journey, providing tools to track, convert and manage customers and ultimately build customer loyalty.

What does the free plan include?

5,000 unique visitors/month

50 e-mails/month

100 calls

1 campaign

1 user.

Conclusion:

No matter what business you are in, you can easily set up marketing automation for every situation. Once you define your goals, craft your message, and create a model to support your work, you can begin building relationships with your clients.

Inspyr logo

Discover the digital marketing program offered by Inspyr.